Comtrax Solutions

Investing in Public Relations is not enough.

Our PR analysis service allows you to:

• Identify problems in your image (brand image, people, companies, governments)
  
• Quantify problems, setting enhancement targets and measuring improvements
• Rationalize your PR budget
  

We work with your teams to understand the issues, build a tailor made dashboard (with Key Performance Indicators - KPI) and measure the media

We also help you build the right questionnaires for polls and focus groups.

Clients include: Governments, politicians, brands/corporate, Public Relations agencies

Through our www.newsbenchmark.com website we benchmark the content of various TV newscasts. 100s of indicators are updated daily. Data includes:

• Grid of newscasts
• Structure of the news
  
• Leaders covered
• Countries covered
  
• Identified errors
• Rundowns
• etc.

We have also worked with a number of channels to help improve political (and entertainment) programs.

We conduct similar services for the press and the web.

Clients include media outlets, governments and  research institutes

We help our clients identify:

• Political trends
• Upcoming media agenda
• Image problems

We conduct this service for all the Arab countries.

Clients include: Governments, political parties, individual politicians and media outlets